Clue

Clue is a proof-based startup evaluation platform. For founders, investors & testers.

About Clue

Millions of startups are launched every year. Most fail because they’re never properly tested. Founders lack access to experienced product testers, and feedback stays subjective. Clue connects founders, testers, and investors through a standardized scoring system that turns real product usage into comparable, trackable proof over time.

50M

New startups
launch each year

34%

Fail within 2–5 years
of launching

90%

Eventually fail

70%

Failures are due to lack
of product demand

Clue Score

Clue Score is a standardized, 0–100 evaluation of a startup based on your pitch, demo, or real product usage. It replaces subjective opinions with comparable signal using the same criteria, the same scale, and structured testing for every startup.

  • Standardized by design
    Every startup is evaluated across the same categories. No custom metrics, no storytelling advantage. Just a shared framework that makes results comparable.

  • Built on real usage
    Scores are based on structured testing by experienced product testers. Not surveys. Not declarations. Real interaction with real products.

  • Updated over time
    The Clue Score is not a one-time rating.
    It evolves with the product showing progress, stagnation, or regression as startups iterate.

Why we’re building a community?

To connect creative founders

Clue creates a shared space for founders building digital products. Not isolated pitch decks. It’s where ideas, experiments, and early signals meet real conversations.

To turn feedback into dialogue

Testing doesn’t end with a score. Comments, follow-up questions, and shared context turn raw feedback into insight founders can actually act on.

To learn in public


Progress, mistakes, and improvements stay visible. Founders learn not only from their own tests, but from how other products evolve over time.

3 critical roles

One platform for founders, testers, and investors. Built around structured testing, standardized scoring, and continuous proof over time.